Strategic Management

Organisation

Slides are available at the e-learning-database G.R.I.P.S.

Lecture: Mo. 18:00-20:00? p.m., H 13 Hans Linder H?rsaal

Exercise: We. 12:00-14:00 (Group 1), 14:00-16:00 (Group 2), 16:00-18:00 (Group 3), Hans Lindner H?rsaal (in the past H13)

The course only takes place in winter semester.

Contact Person

Christopher Jung, M.Sc.

Marvin Lutz Müller, M.Sc. (hons.)

Content

The course illustrates the basic concepts and techniques of Strategic Management. Students will be able to establish action plans which contain the current and future developments of the enterprise and which allow decisions about financial and personal ressources in order to reach long-term Targets.

Case studies during the exercise hours will give an ongoing understanding of the basic concepts and techniques. The application of these concepts and techniques will enable the students to generate, choose and implement strategic options for an enterprise and to understand the reason for good and bad performances of different Enterprises.

The main aspects of this course are the following:

• Content, targets, and basic problems of Strategic Management
• Instruments of Environment and Competition Analysis
• Instruments of Business Analysis
• Strategy Selection
• Strategy Implementation
• Strategy in specific sectors